Business Customs, Protocol and
Etiquette in Korea

Welcome to Doing business in Korea page! Learn about Korea business customs and traditions. Get practical information on gift-giving and visiting Korean home. Find out about proper protocol and etiquette in Korea (for information on other countries
enter here). Discover cultural taboos and useful tips on gestures, tipping, proper greetings, forms of address, social protocol, table manners, building relationship and much more. The reports are published by International Cultural Enterprises, Inc. (for information about the company
enter here), leaders in international business information, in cooperation with top US executives. The information is current and constantly updated.
Below please find the titles of the reports with a brief summary of the topics, as well as the word count.
Report title: Business Meetings and Negotiations in Korea
Total words: 1120
Topics summary:
Exchanging business cards .....Addressing your hosts ..... Korean names ..... Good opening conversations ..... Building relationships ..... Avoiding criticism ..... Eye contact ..... Decision making ..... Negotiating ..... Meeting new players ..... Nonverbal messages ..... Anger and emotions ..... The final success of negotiations ..... Renegotiating
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Report title: Doing Business in Korea
Total words: 1540
Topics summary:
Proper introduction .... Building relationship .... Orientation to time .... Hierarchy and status ..... Age and gender ..... Surface harmony ..... Verbal and paraverbal communication ..... Business protocol ..... Gestures ..... Dress code ..... Gifts and gift-giving ..... Wining and dining ..... Making presentations
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Report title: Business Entertainment and Gift-Giving in Korea
Total words: 1430
Topics summary:
Mutual trust and understanding ...... Building relationships ..... Seating arrangements ..... Proper conversations ..... Discussing business .... Open disagreements ..... Direct questions .... Making jokes ..... Gestures ..... Topics to avoid ..... Table manners ..... Drinking and toasting ..... Hosting ..... Spouses ..... Gifts and gift giving ..... Appropriate gifts ..... Saving face .... Opening your gifts .... Gifts to avoid .....
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Report title: Building Business
Relations in Korea
Total words: 1255
Topics summary:
Interpersonal relationships .... Avoiding conflict .... Group harmony .... Loyalty .... Reading face .... Korea and the world marketplace .... Making contact .... Trust and understanding
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Report title: Successful Presentations in Korea
Total words: 1660
Topics summary:
Proper introductions ....
Introducing your concepts .... Business presentations .... Using charts and graphics .... Technical and rational factors .... Exchanging gifts .... Proper manners .... Maintaining harmony .... Status and hierarchy .... Women in business .... Business entertainment .... Generation gap .... The concept of Han
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Report title: Social Customs and Protocol in Korea
Total words: 1470
Topics summary:
Greetings ..... Small talk ..... Exchanging business cards ..... Bowing ..... Discussing business ..... Eating out ..... Paying the bill .... Drinking customs ..... On the street ....
Eye contact ..... Gestures ..... Smoking ..... Table manners ..... Asking personal questions ..... Doing something wrong ..... Driving ..... Things to avoid
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Report title: Establishing Joint Ventures in Korea
Total words: 1882
Topics summary:
Market analysis .... Belonging to a club ..... Understanding Chaebols ..... Joint venture functioning in Korea ..... Authority and responsibility ..... Permanent representatives ..... Joint directors ..... Senior executives ..... Problems and solutions ..... Joint venture start-up and management ..... Guidelines ..... Letter of Intent ..... Technology transfer agreement ..... Understand Korean laws as they pertain to joint ventures
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